Skinny Consequences
The Skinny Story
Brewed by hand. Born out of frustration. Built for freedom.
The revolution didn’t start in a lab – it started at the bar. In a smoky California bar in the 90s, a group of women asked for something unheard of: A drink without sugar. Without bloat. With less consequences.
The bartender mixed vodka, soda and lime.
“The Skinny Bitch,” they joked.
Years later in Norway, Alek – a war veteran, paramedic, and fitness and health nerd – was staring at a wall of unhealthy drinks: sugar bombs in disguise, with labels full of lies.
So he did what rebels do. He brewed his own.
By hand. In his kitchen. Can by can.
A drink with no sugar, no junk. Just clean, natural
ingredients – and a taste people came back for. The
goal wasn’t to drink more – it was to drink smarter.
He called it Skinny Bitch. And the world judged hard.
People were offended. Outraged. Loud.
But here’s the truth they never saw:
It was never about looks.
It was about better choices.
It was about Skinny Consequences.
The hate got louder – but the love got stronger.
So we dropped the name they couldn’t handle.
And kept what mattered:
The rebellion. The recipe. The right to enjoy.
Today, we’re Skinny.
For the ones who dance all night and train at dawn.
For the ones who want joy without compromise.
For the ones who live loud and live light.